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I’m done with all those “how to use cold email with chatGPT” useless guides. I’m going to break down my methods for building good offers. During my lead gen career, I learned that the only way to generate long-term results is by learning how to craft better offers. This won’t only help you book calls for your agency but also help you deliver better results for your clients. Sure, you can learn how to write a “high-converting cold email”. But what will happen when you sign Sean who has a SaaS that helps manufacturing companies improve communication between their team members? Exactly. So let’s get started.

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Step 1: Channel/Industry Formula (1)

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Step 2: Reverse Engineering (1)

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Step 3: Modeling

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Step 4: Offer Creation & Structure (1)

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Step 5: Testing (1)

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Step 6: Assets (1)

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Bonus: Best offers breakdown (1)