Step 6: Assets (1)

Okay, this is the fun part of building an offer. Creating the assets. You need to understand that your offer isn’t only a statement. Your offer is your landing page, your offer is your VSL, your offer is your sales letter and your profile. When someone buys they pay attention to the online presence and all the information they can find. So if your offer statement is incredible but you don't even have a proper website aligned with your proposition, then your online image won’t be professional enough. Nobody use to talk about assets back in 2020 when everyone was running Facebook ads, because maybe at that moment wasn’t that relevant. 3 years later the prospects became too sophisticated, we all are pitched 10 times a day by 10 random people trying to sell us something. That being said, 99% of those people don’t know about this.

So it’s your chance to beat your competition and become at least, decent at marketing. Now, there are 4 main assets that will make your offer better and more attractive: - Your profile - Your website - Your VSL

- Profile: Your profile should be relevant to your audience, show authority, and look trustworthy. You should have your offer statement in every social media profile you use for marketing purposes, whether that’s IG, LI, or Twitter. Have a decent picture showing your face, your eyes, and please, don’t choose a profile pic where you’re shirtless with your “bros” hanging out. I’ll show you an example of a nice LinkedIn profile: Example n1 → Clear profile picture, professional banner, link to website, clear offer.

Example n2 → Professional profile picture, clear banner, good design.

Both profiles lack a good offer in the description. Apparently, they need this guide ;)

- Landing Page: Your landing page should be simple, straight to the point, and super clear. Don’t talk about features throughout the entire website. Talk about your customer's desires, pains, and benefits they can get from working with you. Have a bold statement as your headline. Embed your VSL below and add some relevant comments.

Describe shortly what’s your process in 3-4 steps, add social proof (if existent) and that’s it. - VSL: You probably don’t know how to craft a VSL so I’ll share with you a template I have. ”But Camilo I never recorded one, is it really necessary?” Yes lazy fuck, it is necessary unless you want to suck. Now a VSL shouldn’t last more than 10 minutes in my opinion. Some people like 30 minute VSL (people don't have time for that) so I like to keep it between 10-12 minutes long. You should talk about the same stuff we’ve been talking about throughout the entire funnel: pains, desires, goals, benefits, and social proof. Now if you’ve never seen a VSL go on money Twitter. The OGs all have a VSL on their website.

Would share mine but I know most people will copy word for word and they won’t get any results. Ideal structure: Intro with statement → talk about the main pains in their industry → old solutions → flaws of the old solution → your new solution → benefits of your solution → Offer and CTA. Remember, your offer isn’t just a sentence, it’s your online presence. Don’t be lazy and work on it.