Starting from 0 is the hardest part of the journey and it’s when most people fail.
In fact, less than 2% of Twitter active users have more than 2000 followers.
But this is good for you.
Because if you’re consistent you'll outgrow 98% of your competitors.
I’m not gonna lie, this part sucks.
It took me a few months to get my first 2k followers (but don’t worry that won’t happen to you)
This is the strategy for taking your account from 0 to 2,000:
If your content is good people will click on your profile.
It has to be attractive enough to make them follow you.
I tell my clients:
- Show your face.
- Have a simple banner.
- Use the location space to write your CTA and add your main link.
People will read your bio to make the decision to follow you or not.
I ask my clients:
- What have you done?
- What are you doing now?
- Why should I follow you?
- 30 comments
- 3-4 Tweets
- 2 threads
Let’s break this down:
30 comments per day
You can write great content but
- It's not going to get any reach.
- When people land on your profile they'll see you don't have any followers so they won't follow you either.
So what you are going to do is borrow other people's audiences.
Step 1: Create 3 lists and add 30+ accounts in each.
- Big accounts (>50,000 followers)
- Medium accounts (10,000 - 50,000 followers)
- Small accounts (<10,000 followers)
Step 2: Spend 10 min/day on each list
Pro tip: Turn post notifications on the big accounts.
Benefits of being one of the first comments:
- The big acc will acknowledge you (if your comment is valuable)
- If the main tweet goes viral you'll get a lot of eyeballs on your comment.
2 threads per week
Write 2 threads per week when you’re under 2,000.
Threads are going to get you the most growth.
But only if you provide a lot of value.
I wouldn't go too niche on this.
We are looking to grow. Write about a broad topic that's related to your niche.
3 tweets per day
Tweet every day to keep the algorithm happy. It doesn't like when you miss a day.
Type of tweets:
- Actionable advice
- Personal experiences
- Resources you find useful