Your tweets are what nurture your followers and help you build trust.
The sweet spot is positioning yourself as an expert while still being relatable.
Here's how to do that:
Write 4 tweets per day.
2 actionable tweets on your niche 1 tweet presenting your ICP's main problems with a solution 1 tweet that shares your personality or asks a question
Make these tweets short, to the point, and highly actionable…
Meaning it’s something that your readers can easily implement themselves.
-Tips & tricks
-Tell your audience to do something
-Create a short list of advice
ICP’s problem + Solution Tweets
Remember, we aren’t creating content just to create content.
We are creating content that targets your perfect customer (your ICP).
Take the list of 20 questions you wrote out in Section 1 of the training.
And once a day, answer one of these questions with a tweet.
Because your content is supposed to solve your ICP’s pains.
You are the Light of their darkness.
This is a PERSONAL brand for a reason.
So it’s important to give people insights into what you’re up to.
Humans buy from humans.
And if you’re brand lacks personality,
It will be much harder to nurture potential leads who are following you.
Show your journey, share some of your struggles, and describe how you overcame them.