Being able to create content with a messaging that’s geared towards your ICP is KEY to booking more inbound leads.
You need to understand everything about your ICP:
- Pain Points
- Biggest Fears
- Most annoying problems
- Their goals
- What their desired solution is
So once you’ve done market research on your ICP…
Write out a list of the 20 most prevalent questions they have relating to your services/their problems. Spend time writing these out in detail.
Then you can create content around these questions.
You act as the answer to these questions.
Also, here’s a guide on how to find where your ICP is on Twitter:
How to find where your ICP is