Before posting the first tweet, we need to build solid foundations.
Define:
- Your "Why"
- Your Ideal Customer Profile
- Your Content Pillars
The "Why"
Why are you trying to build a brand?
- To get clients?
- To build your email list?
- To become a thought leader?
It's important to have it clear and focus all your efforts on that goal.
The type of content you post will vary according to this.
Ideal Customer Profile
After determining your "Why" you need to define your Ideal Customer Profile (ICP).
Examples:
- 18 to 30 year old men who want to become copywriters.
- DTC brand owners doing $1M/year in sales.
- CEOs of $100k+/mo marketing agencies
Content pillars
Define 3 main pillars you want your account to be about.
There has to be a correlation between the pillars.
Bad example:
- Side Hustles
- Fitness
- Movies
Good example:
- Copywriting
- Email marketing
- Storytelling
