Once we have our client journey ready, we start working on SOPs.
But what are SOPs? SOP stands for “standard operating procedure”. This is the format in which we write down and explain how a task or step is done.
Building SOPs isn’t only key for yourself but for your team. I don't have a team myself at 20ish/mo because I’ve great SOPs in place for myself and a specific client journey.
Between all of this, I can replicate my service delivery for every client with my eyes closed.
The good thing is, if you start building this from the early stages of your agency you’ll have well-oiled systems in place by the time you hire people.
So you won’t need to create SOPs, because you already have them.
So how do we build an SOP?
We build a step-by-step guide on how to do X thing. For example, let’s say we’re training our VA on how to scrape leads.
We build a 5-step SOP on how they can scrape targeted leads in X niche. We record a few loom videos on how to do it, we add a written document, and that’s it.
I’ll show you a shitty SOP I’ve built for my previous agency (it was terrible), but at least you’ll be able to see what’s the structure.
As you can see I used to describe step by step how to do the daily outreach tasks.
You can also record videos explaining how to set up DNS records for your clients’ new domains for example. That would be an SOP.
Super simple. But absolutely necessary if you want to automate your processes.