The LinkedIn game is extremely easy if you have a decent offer. It’s the only platform where people go exclusively to sell or buy something.
The main mistake many people make is going on LinkedIn thinking they need to make friends, build relationships, and connect with people on a deeper level.
When in fact, most people on LinkedIn don’t have time to chat with Camilo from Argentina to exchange ideas and talk about life.
They want you to pitch them right away, and most people won’t say this. But that’s what I’ve found after 2 years of using LinkedIn consistently.
But now, keep in mind that LinkedIn is a social media platform, it’s not like email. People actually care about how your profile looks, etc.
It’s like using Twitter, IG, or Facebook. People take a look at your profile pic, and they see who you are, what you do, and what you post.
If you go on Linkedin and start pitching people with a profile pic with you shirtless and drunk you obviously won’t get any replies, and you’ll spend hours and hours on there without getting a single reply.
So there are 3 main things we need to cover here:
1- Profile
2- Content
3- Messaging
If you dial in these three things you’ll book calls like crazy. This week we’ve booked 15 calls only from LinkedIn as you can see here (yes I need to hide my prospect's last names because there are too many assholes here that go after them even if they’re in Spanish):
Always remember you need to look professional on LinkedIn, this isn’t Twitter where you can be cursing and saying random stuff and still get a lot of followers of engagement.
The people you will connect with are CEOs, founders, VP, or Directors of big companies that still care about looks and how you act.
So now, let’s start with the profile. For obvious reasons I’m not posting my profile, I know you’ll all copy and paste what I have in the headline, etc.
And you need to learn the framework, not copy and paste what others do, NGMI.
Profile optimization
Your profile should only speak about one thing, and one thing only. Talk about your offer and about how you are helping others succeed.
At the beginning, you won’t have a super clear picture of your offer or ICP, but no worries, we can always do something broad and edit once you find your sub-niche.
Let’s see at some examples of good linkedin profiles:
1- Zain Kahn
Perfect profile, it’s super clear, you can tell within a second what he does, who does he help, and what is he talking about.
If I’m interested in AI and in learning more about it I’d definitely follow this guy and probably subscribe to his newsletter.
The profile picture is professional and clean as well.
Let’s go with another one.
2- Stokely Howard (didn’t know Stokely was a name).
Now, one thing I don’t like about this profile is that he doesn’t have a nice offer statement. I’d like something along the lines of “I help traditional businesses create trending and viral videos” or whatever.
Other than that, the profile pic and the banner are sick, and you can still understand what he does just by looking at the profile. The profile screams content creator.
3- Joe Marston (I think I tried to sell him my services at some point? lol)
Joe’s profile is good, it has a clear offer statement. Looks professional, it has a link to his website and it has a shit ton of social proof.
I don’t like the profile pic that much but you can still see his face, which is the most important thing.
So, as you can see, you need to make sure your prospects can tell what you do just by looking at your profile.
Even if some of these profiles are not perfect you can still see what they do and who they are without scrolling too much.
You don’t need a super fancy banner or a high-quality produced profile picture like some of these. But make sure people can see your face, even if you’re ugly af, don’t worry. The most successful people on Earth are ugly af.
Headline
One thing I recommend is having a clear offer statement in your headline. Don’t say something like “Founder at Media - Booked 2000 appointments in 12 months”.
Replace it with something like “I help IT companies add between 5-11 sales meetings with their ideal clients every 40 days”.
Obviously, I just freestyled, you can do better than that, but you get the point, right?
Put the link to your landing page, DON’T FORGET ABOUT THIS I BEG YOU. People need to see your offer.
Add some cool stuff like “topics he talks about: b2b, lead gen, etc.” Make it look GOOD.
About section
I have a theory, I think more and more people are stopping to read about sections, I think CEOs don’t have time to read the about section of every weirdo that reaches out to them.
But, still, we need to have one, and it needs to be good.
How do we write an about section?
Simple, consider it as your landing page.
Let’s start with the call-out. “IF YOU’RE A MARKETING AGENCY OWNER THIS IS FOR YOU MF”
Jk. Seriously, this is the frame I’ll use:
1- Call out → We say who is this for or who we work with.
2- Problem they have → We point directly to their pain.
3- Solution we provide → We tell them how we can get them rid of their problems and improve their lives.
4- Mechanism → How do we do it, I think is necessary to give some context and spark curiosity.
5- CTA → We tell them our dms are open for any questions, or we directly put our calendar link in the about section.
Double-check grammar, and make sure you write in a professional manner, not like what I’m doing here.
Also, always separate your paragraphs, leave space between them, and make the text readable for other people.
Ok, now that we don’t look like scammers we can start doing outreach.
Outreach
I’m not the kind of guy who’s super knowledgeable about LinkedIn. I’m not an expert by any means. But what does “expert” means anyway?
If I’m booking 8 calls a week from LinkedIn I might have the right to call myself an expert lol.
Anyway, my approach is super fucking simple. I’m direct, I pitch people right away, and I don’t waste anyone’s time.
I use only 2 messages. The connection message, and the offer message.
The connection message has to have two things:
- It should be relevant
- It should have a bit of humor
This has always brought me great results and has always initiated conversations automatically because prospects say “haha nice message” or things like that.
Now, what’s an example of a good connection message?
Example 1:
“[Name] How are you?
I was looking for people in [Niche] stumbled upon your profile and figured I'll reach out to introduce myself and connect.
Have a nice day! [Name]
Example 2:
“Hey [Name]!
I was looking to connect with people in [Niche]. Unfortunately, I didn't come up with anything interesting to say, so I decided to send this message instead “
And I could write 870283249 examples of connection messages. Some people don’t even send connection messages.
So options are infinite and you should see what works best for you. For me personally, sending connection messages with a bit of humor has worked incredibly well.
Offer message:
Now that we started connecting with people, we should send our offer message. What’s the offer message? It’s your offer statement.
I do this as if it was email. So basically once I connect with people, I send them a second message right away.
But before I send this, I say something like “Hey [Name], thanks for connecting”.
Examples of offer messages:
- Just curious, would you ever consider [offer] to help you achieve [results] without [pain]?
- I’m not sure if this is you, but if I offered you to [offer] so you can [achieve results], would that be of interest to you?
- I wasn’t sure so I wanted to ask you, I’m currently helping [niche] achieve [results], would this be something of your interest?
- I’m currently helping [niche] achieve [results], mind if I send over more information?
And you just wait for a response :) hopefully a good one.
Obviously, you need to adapt this to your offer and test a few angles. Don’t just take what I put in here and paste it. Don’t be lazy.
Volume
Now, this is a volume approach, some other people spend time personalizing and editing every message to make it look more relevant to every prospect.
I prefer to automate things and put more volume on them. This is why I use multiple LinkedIn profiles at the same time.
I usually use at least 2 or 3 LinkedIn profiles and run campaigns for different niches or industries.
This is why I highly recommend you get a few LinkedIn profiles so you can shorten the process and get results faster.
Please don't get the AI-look typical linkedin profile. Everyone can notice is fake and AI-generated. Ideally, you’d want to make a profile for a family member or a friend so you can use a real picture and make it look like a real person.
Once you have the profiles you put them under your company as “SDRs or “Sales representative” at your agency.
What about Linkedin volume limitations?
This is a controversial topic, we all have different opinions on this. I personally send up to 50/60 connections per day with profiles that have more than 500 connections.
That being said, you’ll run out of connections at some point during the week, but that’s fine, we prefer to run out of connections rather than not doing enough.
If you’re running a new account start slowly by sending 15-20 connections a day and start increasing once you’ve enough contacts.
Booking calls
In my personal experience, booking calls through LinkedIn is easy, but we need to keep something in mind.
LinkedIn isn’t email, on LinkedIn (despite of how direct you are) you are having a conversation with a prospect, you’re having a chat.
This is why sending Calendly links IMO doesn’t work as well as booking calls manually.
If you have a prospect that’s interested in what you have to offer, ask them if they’d be open to having a chat at some point during the week.
If they say yes, don’t send your calendly link and say “sweet. Pick a time that works for you”. This just kills the conversation and increases the chances to lose the prospect.
You don’t send a calendly link to a friend for you to go for dinner, do you?
Exactly.
So now, if the prospect agrees to have a call, say something like “Nice, does Tuesday or Wednesday works for you?”
If they say yes, just ask for the time “perfect. Does 3 pm works for you?”
If they say yes, just say “Perfect. Can you send me your best email and I’ll send you an invite”
And you send them a Google calendar invite. By doing this you’re not letting the conversation die.
I’ve seen an insane booking rate by doing this. So I’d encourage you to test it.
I think that we’ve covered everything we needed to cover. If you have any questions you know my dms are always open.
Cheers,
Camilo
