In this module, I’ll walk you through
- Prioritizing the Basics
- Simplifying Viral Content
- How to Find Your Content Niche
Here we go.
Focus on What Actually Matters
First we have to understand what it really takes for content to go viral.
It’s important to know exactly what we’re aiming at before we start launching content into the aether.
Most beginner creators over-burden themselves thinking about aspects of social media platforms they have absolutely no control over:
• “The Algorithm Controls Everything!”
• “Which is better: comments or retweets?”
• “I said the F word, now I think I’m shadow-banned!”
The truth is, 99% of viral content creators don’t waste their time worrying over what they can’t control in their content creation process. They don’t spend hours stressing about algorithm changes and how all the tiny details contribute to their organic reach.
We will not be covering any of that in this guide.
Viral Content = Meaningful Content
This is a fundamental law of social media you absolutely need to understand before starting to use ChatGPT to scale your content creation business.
If you don’t know how to craft meaningful content, you’ll just flood your page with boring, lifeless ChatGPT content that none of your audience wants anything to do with.
Not good right?
Meaningful (potentially viral) content accomplishes a few things:
- It solves a painful problem for your audience
• Fitness Content
• Most “Money Twitter” Content
- It teaches your audience something interesting
• This ChatGPT Guide
• Content on big industry changes
- It entertains them by making them laugh, excited, inspired, thoughtful, angry, or afraid.
• Motivational Content
Not all viral content does all of these things. But it definitely takes care of at least 1.
Even more important than all this is the fundamental question:
Who is my target audience?
Now that you know the 3 pillars of viral content potentiality, it’s time to apply them to your own personal brand.
Your target audience is a hyper-specific group of users who
• Suffer from the problem you solve
• Are interested in learning how to solve it
• Would possibly buy a solution if you had one
Your job is to speak directly to them.
Don’t try and make your content relevant for everyone on the planet. Most people think viral content needs to be extremely broad and non-specific so it applies to millions of people.
And while this is true for cat videos and Superbowl commercials…
It’s not the case for you.
You’re far more likely to create viral content around a specific problem you have expertise in and solving it for your target audience of individuals suffering from that problem.
Or the group of individuals deeply fascinated in the interesting educational content you provide.
Or the group of individuals who turn to you for a specific emotional response like motivation or joy.
Do you see how this applies to any of the 3 kinds of viral content?
The key factor here is specificity.
Make your content for 1 type of person looking for 1 type of content and you’ll be shocked by how many people are attracted to your work.
The last piece of the puzzle is…
Identifying Your Content Niche
I saved this section for last because most new creators overcomplicate this step of the process and use it to procrastinate on putting valuable content on the internet.
I’ll help you save 100 hours of wasted time with a few questions I want you to ask yourself.
Your responses to these questions are your starting point. Remember that your niche is a fluid idea, it changes as frequently as your business does. Start with these questions and pivot as you go.
- What am I uniquely talented at?
- What do I care about more than anything else?
- What do people typically ask me advice about?
- What problems have I figured out in the last year?
- What do I stand for? And what do I stand against?
- What is my vision for the future that I’m working toward?
- If I could do 1 thing for the rest of my life, what would it be?
Write out your responses to these questions and look at what you have on paper.
This should give you a good idea of your niche’s starting point.
(Remember, it’s definitely going to change.)
So in the end, we can reverse engineer our personal approach to creating viral content:
• Identify your content niche,
• Find your target audience within that niche
• Ensure every piece of content you make is uniquely meaningful to those people
One more time for the people in the back:
Viral Content is Meaningful Content.
These are the essentials of creating viral content.
It’s all about overloading your audience with value.
Combine that with the help of ChatGPT and you’ll be able to do this at scale.
How you can use ChatGPT to make your content irresistible (viral) to your audience.