By Ed Axe, Founder @ Axe Automation
But before I get into the content…
Let me quickly explain who this document is for:
This Document is for you if…
This Document is NOT for you if…
Results We’ve Achieved for our Clients
Successful Automation #1: JRB Media
Successful Automation #2: JLL Real Estate
Successful Automation #3: Cleverly
Successful Automation #4: Dr. Traffic
Before we get into why hiring a Chief Automation Officer is more important than ever…
Let’s first break down what exactly a Chief Automation Officer is…
What is a Chief Automation Officer?
The role of a Chief Automation Officer has been growing in importance since last year.
Typically, the Chief Automation Officer works closely with the Chief Operation Officer to make the operations more efficient.
The Chief Automation Officer is the person who's going to take your business to the next level using Automations & Systems.
And they're also responsible for implementing AI into your business to take your processes to the next level.
Below, I’ll be explaining more about the role of a Chief Automation Officer…
And why you should hire one if you’re looking to scale:
Why you Need to Hire a Chief Automation Officer:
Here’s a video breaking down why you need to hire a Chief Automation Officer:
The Chief Automation Officer will help you see the big picture of your company and its processes.
They will help you identify the most time consuming processes that you are spending the most time on.
The Chief Automation Officer can build a list of tasks that should be automated today.
Because typically it's hard for the business owner and other members of the company to see the big picture to identify:
→ What's taking up the most time → What's bringing the most value
That's why the first step is a strategy.
The Chief Automation Officer identifies the most time consuming tasks...
Then creates a plan to automate it.
The role of a Chief Automation Officer isn't just strategy.
It's also on the technical side of things.
After identifying the strategy for the automations...
They can go build the systems for the company and implement everything.
The Chief Automation Officer should have experience working with various Automation tools and systems.
They should know how to build custom scripts and how to use AI models.
The CAO can identify the big picture and build the systems.
By automating processes within your business...
You will see an increase in efficiency within your operations.
Automation helps you:
Reduce costs Improve your margins Scale faster
And maybe you didn't know this...
But 70-80% of your processes can be automated.
#3: Customer Experience
When your team stops doing repetitive, manual tasks within the business...
Your company can use that time to focus on your customer.
This will allow you to improve your relationship with your existing clients.
And having more time will allow your team to focus on the most strategic tasks to take your business to the next level.
I'll give you a quick example:
I work with one of the biggest Real Estate companies in the world.
And their brokerage team was spending more time creating contracts and agreement than actually dealing with their clients.
This process took 15+ hours per week of their time.
But once I automated this entire process for them...
They were able to massively increase the amount of deals they were signing.
Because now, they have the time and capacity to take on more clients.
The brokerage team now uses the time to deal with their clients.
Once you have automations running for your business...
You become way more scalable.
Because now, you can grow the business...
But you don't need to hire more people to handle more work.
The systems and automations can do that for you.
The systems you build internally don't sleep.
They are constantly running 24/7.
Which means that they can handle much more work than a normal worker can.
And what's important is this helps you become more scalable...
WITH better margins.
You can grow your revenue without increasing your costs.
That's why building automations helps you become a more scalable company.
#5: Better Employee Experience
If an employee in your business is spending all of their time doing manual processes and tasks....
Chances are, that's not the best use of their time.
That's why it's important that they start spending their time on more strategic tasks.
In other words...
You want your employees working on the most important processes that are going to have the greatest impact on your business.
Your employee satisfaction and experience will improve by having those automations in place.
Having a Chief Automation Offer gives your company a competitive advantage over other businesses within your industry.
This is due to the simple fact that the businesses with the most efficient operations will thrive in the market in the long-term.
As the market becomes more competitive...
Margins tend to decrease.
But those who can deliver the best results to their clients with the most efficient operation will thrive on the market.
The company that can scale with better margins will have long-term success.
One Chief Automation Officer can save you from having to hire a bunch of VAs or employees to do the work.
Automations are set up once.
They cost 1/10th of the cost of an employee or VA.
And they never take time off.
Automation allows your business to rise to the top of the market.
You become more competitive because you have the most efficient operations.
And as a result, your business becomes more sustainable in the long-run.
That is why having a Chief Automation Officer within your business is a MUST-HAVE in today's business world.
This will ONLY become more relevant as time goes on and more businesses catch onto this.