For our purposes, we want threads that do one of the following:
-Educates -Establishes credibility -Builds rapport with your audience
4 types of threads we’re going to be focusing on:
- List threads
- Story threads
- How-to threads
- Case Studies
Format for threads:
-Hook (can include visuals in hook)
-Great way to educate your audience and raise their awareness on issues they might be facing.
-Give tips, reasons why, advice
-These threads will get more engagement than case studies and stories
Case study threads are an excellent way to establish credibility.
And to show you have proven results for you and your clients.
Case studies might get less engagement, but they attract the right people.
There's no better way to attract clients than with proven results.
In the hook, make sure to insert screen shots of your results.
In the body, describe exactly how you got the results
End with a call to action to get readers to book a call (insert calendly link)
How-to threads help position you as an expert with your audience.
The point is to provide a ton of value that proves your expertise.
Make it as simple as possible for your reader to gain as much knowledge as possible
These act as a top-of-funnel to attract more people to your account
Again, structure is
-Hook (How to do xyz)
-Body (Step by step on how to do it)
-CTA (follow for more or DM for more)
Create mind maps for the thread hook.
(You can use https://www.mindmeister.com/ for this)
These are a great way to show your audience how your strategy works.
And as we know, people love visuals.
Share a personal story.
Build an emotional connection with your audience.
Positively influence your followers.
Get creative with these
And show a transformation you made.