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Converting Followers to Paying Clients (Bottom of Funnel)

The bottom of the funnel is how you’ll convert followers into paying clients

Here’s what the bottom of your funnel will look like:

  1. 2 hard sell tweets/week
  2. 2 soft sell tweets/week
  3. Insert CTA under threads/giveaways and newsletters
  4. Qualifying Prospects in the DMs/pre-call

Let me explain this:

2 Hard Sell tweets/week

Twice per week, directly tweet your offer to your audience

Why?

Because you need to promote yourself (but not too often)

It’s a small promotion for all the VALUE you’re going to be giving your audience.

Here’s what a hard sell tweet looks like:

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2 Soft Sell tweets/week

Twice per week, indirectly tweet your offer to your audience.

Here’s what a soft sell tweet looks like:

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Insert CTA under threads/giveaways

Your CTAs are what funnel your followers down into your offer.

So we need them to be clear and concise.

There are multiple CTAs for multiple types of posts.

And it’s all based on how aware your followers are of your offer.

For our purposes, we’re going to be focusing on 3 CTAs:

  1. Link to book a call
  2. DM Button
  3. Link to website/newsletter

Calendly Link

You don’t want to always spam your calendly link under your threads and tweets

Because over doing it can turn off potential clients.

So knowing when the right time to plug your calendly link is key.

We want to use a calendly CTA on threads that target your most aware followers.

And the threads that target your most aware followers are case study threads.

After you wrap your thread up, at the end, insert your calendly link with a CTA to book a call.

Here’s an example:

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When your readers get to the bottom of your thread, they’ll know exactly what to do next.

They’ll have read your case study, see that you are proficient at what you do, and they’ll be more likely to book a call as a result.

DM Button

The next type of CTA we’ll be using is the DM button.

The DM button is designed for your readers with the lowest level of awareness.

The ones who don’t know all the benefits of what you’re offering.

Use the DM button in your “How-to” threads and your “List” threads.

So you create a CTA that suggests them to DM them to learn more.

This is also a great way to get into more conversations with potential leads.

Here’s an example:

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Also, here’s how to embed the DM button into your tweet:

Go to this link to find your Twitter ID: https://www.codeofaninja.com/tools/find-twitter-id/

Then use this link and add your ID after the = sign:

https://twitter.com/messages/compose?recipient_id=

Finished it should look like this:

https://twitter.com/messages/compose?recipient_id=1521238279512752129

Newsletter/Website Link

If you have a newsletter or website, it’s a great idea to promote it under your threads/tweets.

Especially under the tweets that you’re giving a ton of value in or sharing a story.

Why?

Because your readers will see the value you’re giving and they’ll want more.

Or

They’ll connect with the story you’re telling and they’ll want to learn more about you.

Example:

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Overall, your CTAs need to be strong.

These are what will funnel your loyal followers down into your offer.

Qualifying

Once you get a response after cold outreach, it’s time to qualify.

Because not everyone will be a fit for your service.

So you need to qualify these prospects before you lead them to a call.

Here’s some qualifying questions you can ask in the DMs:

  1. What are you working on right now?
  2. What problems are you trying to solve?
  3. What are you struggling with most right now?
  4. What have you tried so far to overcome these struggles?
  5. What is your ideal solution to your problem?

And here are the questions you can ask after you qualify them, to lead them into a call:

  1. What would you like to change the most?
  2. Is there anything holding you back from achieving your desired outcome?
  3. Would you like to get on a call to discuss this in further detail?

Essentially ask a TON of questions to get them talking about their problems.

And get it to a point where the only thing left to do is talk in further detail on a call.

Also, if you haven’t already set up a Calendly account, do so right now.

Once you have your booking page set up, it’s important to add some qualifying questions to it.

This way you’ll know going into the call whether or not your prospects are qualified.

Here’s what my calendly questionaire looks like for my ghostwriting offer:

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Inbound/Outbound DM

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Qualifying

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Calendly Questionaire

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Discovery Call