Here’s an Outline of your Content Strategy
(I’ll be breaking this down further in the following sections)
1-2 auto DM guide/week
4 tweets per day
20 comments per day
20 Cold DMs per day
This is the framework.
But it only works if you’re posting the RIGHT content.
I’ll be going over what exact content
But before we start writing content,
I’m going to ask that you do 4 things:
- Write out your story.
Spend 30-60 minutes writing out your journey so far.
What have you failed at?
What lessons have you learned?
What kind of upbringing did you have?
What are your strengths/weaknesses?
And answer anything else you feel is important to your unique story.
Because this is your personal brand.
The goal is to incorporate your experiences with skills that’ll get you paid.
- Define your ICP (if you haven’t already)
Who are you targeting with your content?
You need to know this.
And you need to know who your “perfect client” would be.
This way you can generate content that solves your perfect client’s problems.
Which as a result will attract these types of followers to your account.
- Write a list of your ICP’s 20 biggest questions
So now that you know who you’re targeting with your content,
You need to consider what their main problems are.
Write down 20 questions your “perfect customer” would have about your service.
Questions like “how does it work?” or “how will this make my company money?”
List 20 of them out (this will come in handy when you’re creating content)
- Set aside 5-6 hours per week to create content
All it takes to create your content for the week is 3-5 hours.
By using a scheduler like TweetHunter or HypeFury…
You can plan out a week’s worth of tweets and have them all scheduled out.
The guides will take the longest to create, but you can repurpose that guide content into
- Newsletter posts
- LinkedIn posts (optional)