The next step is to build out multiple assets that act as the “middle of funnel” for your Twitter.
These assets will be built outside of Twitter but will be promoted on your account.
- 5-part email sequence
- Landing Page (if you don’t already have one)
5-Part Email Sequence
Use an email software (I use Convertkit) to build an automated email sequence
Anytime someone subscribes to your newsletter, they’ll automatically be put in an email sequence that shows who you are, describes what you do, gives them value, and sells at the end.
Here’s what it’ll look like:
Email #1: Welcome (Introduce yourself, give them the rundown for the next few days)
Email #2: Tell a Story about yourself
Email #3: Give a ton of value based around your offer (Give them guides, lots of resources, etc)
Email #4: Continue giving value, and include a soft sell of your offer at the end
Email #5: More value, end with a hard sell tweet to get people to book a call
I’m not a landing page expert, but here’s a simple structure for a landing page:
- Bold Guarantee
- Supporting Copy
- Outline Benefits + Features
- Testimonials + Social Proof
- State your USP
- End with a CTA
Build both of these out.
Promote your landing page in your bio
Promote your newsletter in the “link” section of your bio and underneath your tweets